Paid Media Lead (Performance Marketing)

TL;DR

Paid Media Lead (Performance Marketing): Building and managing a new in-house paid media function for a global live entertainment organization with an accent on Meta, TikTok, and Snapchat campaign strategy. Focus on driving ticket sales, establishing scalable processes, and delivering commercial growth across international markets.

Location: Must be based in or able to commute to Central London for occasional collaborative office days

Salary: £450–£650 per day (Interim)

Company

hirify.global is a recruitment agency working with a globally recognised live entertainment organisation undergoing a major digital transformation.

What you will do

• Lead the planning, execution, and optimization of paid media campaigns across Meta, TikTok, and Snapchat.
• Build and manage campaigns from the ground up to ensure strong commercial performance and ROI.
• Analyze campaign performance, identify growth opportunities, and optimize results continuously.
• Collaborate with internal stakeholders to deliver successful campaign launches for high-profile live events.
• Establish scalable paid media processes as the new in-house function grows.

Requirements

• 8–12 years of experience managing high-performing paid social campaigns.
• Proven expertise in Meta Ads Manager, TikTok, and Snapchat advertising platforms.
• Commercially focused mindset with the ability to make decisions using evolving data.
• Experience delivering measurable acquisition and revenue growth in fast-moving environments.
• Native or fluent language skills in Spanish, Dutch, or German preferred (English-only candidates with extensive market experience also considered).

Culture & Benefits

• Opportunity to influence the build of an international paid media function from day one.
• Predominantly remote working with occasional collaborative office days.
• Direct exposure to senior leadership and the digital hub expansion.
• Fast decision-making interview process with immediate starts available.

Hiring process

• Initial conversation with the Operations team.
• Final interview with the Head of the Digital Hub.