VP, Loyalty Marketing (Fintech)

TL;DR

VP, Loyalty Marketing (Fintech): Leading the migration of Care Credit to the ENGAGE loyalty platform and evolving the loyalty value proposition with an accent on customer engagement and strategic rewards. Focus on designing a 3-year evolution plan, implementing loyalty governance, and coordinating across IT and marketing teams to enhance customer experience.

Location: Hybrid (Alpharetta, GA). Legal authorization to work in the U.S. is required; no visa sponsorship provided.

Salary: $110,000 - $185,000 Annual

Company

hirify.global is a leading financial services company specializing in consumer credit and loyalty programs.

What you will do

• Lead the migration of Care Credit onto the ENGAGE loyalty platform and manage related projects.
• Strategically develop the long-term evolution of the Care Credit value proposition.
• Build and maintain loyalty governance frameworks for product portfolios.
• Provide thought leadership on loyalty trends and rewards best practices.
• Collaborate with research teams to implement customer experience and loyalty research plans.
• Present strategic initiatives to executive leadership at hirify.global and for clients.

Requirements

• Bachelor's Degree or 10+ years of experience in business strategy, loyalty, or customer experience.
• 6+ years of demonstrated experience in loyalty strategy, value proposition, or marketing.
• Experience leading cross-functional projects involving Marketing, IT, and Governance teams.
• Must have legal authorization to work in the U.S.

Nice to have

• Experience in the Health and Wellness industry.
• Strong skills in building high-level presentations for executive leadership.

Culture & Benefits

• Flexible hybrid work model allowing work-from-home near designated Hubs.
• Inclusive environment with active Employee Resource Groups (ERGs).
• Eligibility for an annual performance-based bonus.
• Award-winning corporate culture focused on diversity and belonging.