Marketing Manager (DeFi)

TL;DR

Marketing Manager (DeFi): Leading demand generation and growth marketing for an infrastructure protocol focused on institutional and retail Bitcoin solutions with an accent on lead qualification and brand representation. Focus on scaling the product suite, managing paid acquisition pipelines, and engaging cryptonative communities.

Location: Must be based in New York and surrounding areas. Visa sponsorship is not available.

Salary: $140,000 – $180,000 USD base + Token Compensation

Company

Infrastructure protocol focused on building and delivering secured solutions for institutions and retail traders to engage with Bitcoin safely and at scale.

What you will do

• Lead demand generation, growth, and brand marketing, reporting to the Director of Marketing & Sales.
• Qualify and distribute sales leads to the BD/Sales team.
• Represent the brand at both physical (IRL) and virtual (URL) events and networking opportunities.
• Develop and take ownership of marketing strategies for the product suite.

Requirements

• Industry background in Crypto, Bitcoin, TradFi, Fintech, or a similar relevant space.
• Direct experience in Growth Marketing, Paid Acquisition, and Lead Pipeline Management.
• Strong cryptonative community and social media marketing skills.
• Must be based in New York and surrounding areas.

Culture & Benefits

• Competitive base salary of $140k-180k USD.
• W2 Employment with associated benefits.
• Additional compensation provided in tokens.