Head of Marketing (Fintech)

TL;DR

Head of Marketing (Fintech): Leading the global brand, demand engine, and marketing function for a prop trading comparison platform with an accent on unified multi-channel strategy and commercial discipline. Focus on scaling audience growth, optimizing CAC/ROI, and building a senior marketing leadership layer.

Location: Remote. EU/UK timezone strongly preferred; MENA acceptable with 4+ hours of overlap with CET. Occasional travel to Dubai HQ required.

Salary: $10,000–$15,000 / month gross

Company

A leading platform for discovering, comparing, and selecting top proprietary trading firms.

What you will do

• Own global brand positioning, voice, and visual identity to make PFM the most trusted brand in prop trading.
• Scale the demand engine across web, social, paid, and community channels while maintaining efficiency discipline.
• Manage marketing performance, attribution, and budget, ensuring measurable ROI and revenue growth.
• Build and structure the marketing team across four pillars: Brand & Comms, Growth, Owned Media, and Community & Partnerships.
• Lead PR, thought leadership, and industry events to shape the conversation in the prop trading industry.

Requirements

• 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing) in a high-growth company.
• Multi-channel fluency across brand, performance, and lifecycle marketing.
• Strong commercial and analytical thinking with experience managing CAC, payback, and ROI targets.
• Proven track record of recruiting and structuring a marketing function end-to-end.
• Experience with modern marketing tech, attribution tools, and AI/automation.
• Must be based in EU/UK or MENA (with 4+ hours overlap with CET hours).

Nice to have

• Background in Fintech, trading, crypto, or adjacent consumer finance.
• Deep SEO expertise.
• Experience with international market expansion playbooks.
• Prior experience structuring senior marketing leadership layers from scratch.

Culture & Benefits

• Remote-first environment with a focus on ownership and practical impact.
• Competitive global base salary.
• Performance-linked variable compensation and equity participation.
• Flexible working hours.
• Collaborative culture valuing clear async communication.

Hiring process

• Application screening and async video intro with a role-fit questionnaire.
• Discovery HR interview and a paid real-world strategic task.
• Functional and professional interviews with the Head of Growth and CEO.
• Peer values conversation and final leadership alignment interview.