Acquisition Strategy Manager (Igaming)

TL;DR

Acquisition Strategy Manager (Igaming): Driving customer acquisition through careful planning, execution, and cross-functional collaboration with an accent on promotional strategy and P&L ownership. Focus on defining player propositions, segmentation, and delivering KPIs for sportsbook and casino products.

Location: Toronto, Ontario, Canada (Hybrid)

Salary: $97,000 - $121,000 USD

Company

hirify.global is a premier mobile gaming company and the industry leader in sports betting and iGaming across North America.

What you will do

• Own the acquisition strategy across all regions and products, including execution and reporting.
• Partner with Marketing Operations to execute promotional offers seamlessly across regions and segments.
• Develop and implement promotional strategies that drive profitable and responsible revenue growth.
• Define player propositions, segmentation, and KPIs for sportsbook and casino cross-sell.
• Identify key moments throughout the year to build coherent execution plans with cross-functional teams.
• Lead and develop an Acquisition Strategy Associate, providing coaching and career development.

Requirements

• 5+ years of progressive career experience in consulting, finance, marketing, or commercial roles.
• Educational background in commerce or a quantitative field.
• Demonstrated ability to lead projects in a highly cross-functional environment.
• Strong understanding of consumer behavior with B2C experience.
• Proactive approach to completing tasks and delivering results.
• Interest in online Sportsbook and Casino industries.

Culture & Benefits

• Comprehensive health plans including medical, vision, and dental insurance.
• Generous paid time off (PTO) and 14 paid company holidays.
• 401(k) matching program up to 5%.
• Annual bonus and long-term incentive opportunities based on performance.
• Support for mental health, fitness, and family planning.
• Commitment to an inclusive and equal opportunity work environment.