Head Of UA/PPC (Google Ads)

TL;DR

Head of UA/PPC (Google Ads): Leading the full paid acquisition function for web subscription products with an accent on hands-on campaign optimization, team scaling, and martech automation. Focus on driving web-based growth, managing large-scale budgets, and implementing AI-first acquisition strategies.

Company

hirify.global is a product company focused on building and scaling web subscription products.

What you will do

• Own the full paid acquisition function on Google Ads across multiple product domains.
• Personally launch, optimize, and scale Search and PMax campaigns while mentoring the team.
• Build and own automation systems and the martech stack with an AI-first approach.
• Hire, develop, and manage a team of senior UA/PPC managers.
• Define annual and quarterly budget planning and traffic diversification strategies.
• Partner with GM and Analytics teams to optimize unit economics, LTV modeling, and cohort analysis.

Requirements

• Proven experience in a Head, Team Lead, or leadership role in User Acquisition or PPC.
• Deep hands-on expertise with Google Ads as a core channel.
• Experience driving web-based paid acquisition (traffic to subscription) rather than mobile app installs.
• Full-cycle people management experience including hiring and performance development.
• Track record of managing large budgets ($1M+/mo) and scaling ad spend significantly.
• Strong analytical skills in attribution, funnel analysis, and unit economics.

Nice to have

• Experience with subscription business models, ideally in AI or SaaS.
• Experience launching an ad channel from zero.
• Proficiency across multiple Google Ads formats including GDN, Performance Max, and Discovery.
• Experience with Bing Ads or video/CTV formats.
• Experience implementing predictive metrics like pLTV.

Culture & Benefits

• Real ownership of LTV and P&L for the acquisition function.
• Opportunity to build an AI-first UA function and own the martech stack.
• Direct influence on company-level growth strategy working with the GM.
• Competitive compensation package with regular performance reviews.
• Flexible schedule with options for remote or office work.
• Additional medical insurance, professional training budget, and conference support.