Performance Marketing Lead (Google & Microsoft Ads)

TL;DR

Performance Marketing Lead (Google & Microsoft Ads): Leading and scaling paid search advertising across a multi-brand consumer product portfolio with an accent on profitable growth, account architecture, and team development. Focus on optimizing CPA/ROAS, managing multi-million dollar budgets, and integrating AI-driven workflows into marketing operations.

Location: Remote (Must be located within approximately ± 4 hours of CET)

Company

hirify.global is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Scale profitable spend across Search, Performance Max, Demand Gen, and YouTube for multiple brands.
• Lead, coach, and develop a team of acquisition managers, setting high execution standards.
• Define and govern account architecture, conversion tracking, and QA frameworks across the portfolio.
• Manage Google and Microsoft Ads policy compliance to protect account health and handle appeals.
• Build and maintain an AI-first operating system using Claude for playbooks, audits, and automated workflows.
• Partner with Google and Microsoft teams on betas and product pilots.

Requirements

• 7+ years of hands-on paid search experience.
• Proven experience leading, hiring, and evaluating UA managers or paid search specialists.
• Direct ownership of large budgets (ideally $5M+ per month hands-on).
• Strong understanding of subscription economics: LTV, CAC, ROAS, and payback windows.
• Deep expertise in Google Ads policy and compliance-heavy environments.
• Must be located within ± 4 hours of CET for optimal collaboration.

Nice to have

• Experience with Google Ads scripts, Google Ads API, or SQL.
• Experience building AI or agentic workflows (e.g., using Claude) for marketing operations.
• Background in D2C subscription, lead-gen, or consumer web funnels.
• Experience with high-scrutiny categories and trademark-sensitive ads.

Culture & Benefits

• Remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor Agreement offering tax advantages and autonomy.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (90 minutes).
• Final Interview (60 minutes).