Lead UA/PPC Manager (Google Ads)

TL;DR

Lead UA/PPC Manager (Google Ads): Managing end-to-end paid acquisition for a dedicated web subscription product with an accent on strategy, campaign scaling, and ROAS optimization. Focus on driving revenue growth through Search and PMax campaigns, leveraging data-driven cohort analysis, and building robust experimentation frameworks.

Company

hirify.global is an international company focused on high-impact product growth and performance marketing.

What you will do

• Own the full paid acquisition funnel in Google Ads from strategy to execution and scaling.
• Manage large monthly budgets while ensuring accountability for revenue and ROAS targets.
• Launch and optimize Search and PMax campaigns to drive web-based subscription growth.
• Develop and test new acquisition hypotheses, including AI-intent directions.
• Collaborate with Analytics and Growth teams to improve unit economics and LTV modeling.
• Build automation systems and define operational excellence for testing processes.

Requirements

• 5+ years of hands-on experience managing Google Ads Search campaigns with monthly budgets of $500K+.
• Proven track record of driving web-based paid acquisition rather than mobile app installs.
• Strong analytical skills including attribution, funnel analysis, and cohort thinking.
• Experience building and managing experimentation processes and testing frameworks.
• Proficiency with BI tools such as Tableau or similar reporting systems.
• High ownership mindset with the ability to make fast, data-driven decisions.

Nice to have

• Experience leading or mentoring a small UA/PPC team.
• Familiarity with PMax mechanics, feed structure, and Microsoft Ads.
• Previous experience setting up UA functions from scratch.
• Knowledge of landing page optimization and CRO.
• Interest in AI products and AI-related search behavior.

Culture & Benefits

• Work with large budgets and technically complex tasks in an international environment.
• Flexible schedule with the option to work remotely or from the office.
• Competitive compensation package with regular performance reviews.
• Respect for work-life balance including paid vacation and sick days.
• Compensation for professional training and conferences.
• Corporate events, additional medical insurance, and office perks.