Digital Marketing Manager (B2B)

TL;DR

Digital Marketing Manager (B2B): Leading and scaling B2B marketing strategy across paid media, organic growth, and demand generation with an accent on pipeline and revenue growth. Focus on optimizing the full marketing funnel, managing multi-channel campaigns, and implementing data-driven performance optimization.

Location: Remote (Must be based in Colombia, Brazil, Costa Rica, Mexico, or Argentina). Working hours: U.S. Eastern Time (EST)

Company

hirify.global is a sourcing and talent agency helping clients scale their teams with high-impact professionals.

What you will do

• Develop and execute a comprehensive B2B marketing strategy focused on awareness, conversion, and customer acquisition.
• Manage and optimize multi-channel campaigns across Paid Media, SEO, Email, and Social Media.
• Track and analyze key performance metrics like CAC, CPL, and ROAS using HubSpot, Google Analytics, and Looker Studio.
• Collaborate with sales and leadership to align marketing initiatives with revenue goals and improve lead quality.
• Guide brand positioning and messaging across blogs, landing pages, and outbound assets.

Requirements

• Proven experience in senior B2B marketing leadership roles such as Head of Marketing or Growth Lead.
• Demonstrated success in driving growth via Paid Advertising, Outbound Marketing, and SEO.
• Proficiency with LinkedIn Ads, Google Ads, Meta Ads, and HubSpot.
• Strong analytical mindset to translate marketing data into actionable business decisions.
• Based in Colombia, Brazil, Costa Rica, Mexico, or Argentina.
• Ability to work according to U.S. Eastern Time (EST).

Nice to have

• Experience in SaaS, B2B services, or professional services firms.
• Familiarity with Account-Based Marketing (ABM) and tools like Salesforce or Marketo.
• Experience managing external agencies or cross-functional marketing teams.
• Strong expertise in branding, storytelling, and market positioning.

Culture & Benefits

• High-visibility role with direct access to and impact on executive leadership.
• Direct influence on the company's pipeline and revenue generation.
• Collaborative, remote-first environment.
• Clear career growth path toward Head of Marketing, VP of Marketing, or CMO roles.

Hiring process

• Initial 3–5 minute intro video via Spark Hire.
• Technical interview focusing on strategy, analytics, and campaign execution.
• Final client interview and background verification.