Field Enablement Coach (AI)

TL;DR

Field Enablement Coach (AI): Driving sales performance by owning call quality, coaching, and continuous learning for customer-facing teams with an accent on late-stage conversion and deal diagnosis. Focus on implementing sales methodologies (MEDDPICC), optimizing the sales playbook, and scaling AE performance through structured coaching.

Location: Remote (Must be based in the United States or Canada)

Company

CoLab is an AI platform designed to help mechanical engineering teams optimize design reviews, catch issues earlier, and accelerate the delivery of products to market.

What you will do

• Run a weekly call-review cadence, scoring recordings against frameworks to identify coaching priorities.
• Operate deal rooms for enterprise opportunities, joining calls to diagnose stalls and coach AEs on next steps.
• Own the continuous learning calendar, conducting sessions on sales methodology, objection handling, and product updates.
• Build and maintain the sales mechanics playbook, including discovery frameworks and mutual action plan templates.
• Track AE performance trends and implement targeted coaching to prevent performance gaps.

Requirements

• 3–6 years of enterprise AE experience carrying a quota in complex, multi-stakeholder B2B sales.
• Proven experience in frontline sales leadership, sales enablement, or coaching high-performing teams.
• Deep fluency in MEDDPICC and the 3 Whys qualification frameworks.
• Hands-on experience with Salesforce and conversation intelligence tools like Gong.
• Must be based in the United States or Canada.
• Excellent communication and facilitation skills for training groups of 20–50 reps.

Nice to have

• Background or degree in Mechanical Engineering, CAD systems, or PLM data architecture.
• Experience with the tech stack including ZoomInfo, Rattle, or Outreach.
• Experience incorporating AI productivity tools (ChatGPT, Claude) into enablement workflows.
• Familiarity with Sandler, Challenger, or Command of the Message frameworks.

Culture & Benefits

• Remote-friendly work environment with strong talent hubs in Toronto and St. John’s.
• Opportunity to join a rapidly scaling AI company recognized on Deloitte’s Fast 50 and Fast 500.
• Collaborative environment partnering with Product Marketing, Revenue Excellence, and Technical Enablement.