Product Marketing Manager

TL;DR

Product Marketing Manager (Commercial Marketing): Shaping and driving commercial propositions, product positioning, and campaigns across multiple event and media products with an accent on sales alignment and KPI analysis. Focus on developing ABM strategies, optimizing MQL growth, and integrating AI tools to scale personalized marketing.

Location: Must be based in the New York office (hybrid: 3+ days per week in-person)

Salary: $75,000 – $90,000

Company

hirify.global creates global platforms for industries, organizing large-scale branded events and providing year-round online data and digital content.

What you will do

• Develop commercial value propositions and sponsorship packages aligned with brand identity and market opportunities.
• Create and refine Account-Based Marketing (ABM) strategies to drive revenue and support product launches.
• Establish KPI reporting to monitor MQL growth, pipeline acceleration, and client satisfaction scores.
• Equip sales teams with messaging frameworks and data-driven insights to enhance client engagement.
• Collaborate with cross-functional teams to ensure consistent commercial messaging across all digital and onsite touchpoints.
• Leverage analytics and AI to personalize marketing efforts and improve lead generation.

Requirements

• Proven experience in product marketing, strategy development, and KPI analysis.
• Strong ability to build relationships with sales, brand, and product teams.
• Exceptional analytical skills for forecasting, segmentation, and performance reporting.
• Familiarity with analytics platforms and reporting tools.
• Must be based in New York and able to work from the office at least three days a week.

Culture & Benefits

• Hybrid work model with flexibility to work from home some days.
• Competitive benefits including 401k match, health, vision, and dental insurance.
• 15-25 days PTO, 10 national holidays, and a birthday leave day.
• Professional development via LinkedIn Learning and internal mentoring platforms.
• Volunteer opportunities (up to 4 days per year) with charity match funding.