Associate Director, Consumer Marketing (Biotech)

TL;DR

Associate Director, Consumer Marketing (Biotech): Developing and executing patient-focused marketing strategies to drive disease awareness and brand growth for a commercial-stage biotechnology portfolio with an accent on omnichannel campaign management and FDA compliance. Focus on leading integrated consumer initiatives, managing cross-functional partnerships, and optimizing patient engagement across digital and traditional channels.

Location: Must be based in Berkeley Heights, NJ

Salary: $190,000 - $240,000 USD

Company

hirify.global is a fully integrated, commercial-stage biotechnology company focused on central nervous system and immunology treatments.

What you will do

• Develop and execute integrated consumer marketing strategies and annual tactical plans.
• Lead patient-focused initiatives including disease awareness, education, and adherence programs.
• Manage creative development across print, digital, social media, and emerging channels.
• Collaborate with Medical, Legal, and Regulatory teams to ensure compliance with FDA regulations.
• Monitor campaign effectiveness using KPIs and analytics to drive optimization.
• Manage external agency partners, media vendors, and patient advocacy groups.

Requirements

• Minimum 8 years of pharmaceutical, biotechnology, or healthcare marketing experience.
• Minimum 3–5 years of direct consumer (DTC) pharmaceutical marketing experience.
• Must be authorized to work in the U.S. (no sponsorship provided).
• Strong understanding of FDA promotional regulations and MLR review processes.
• Demonstrated success in omnichannel consumer marketing campaign execution.
• Ability to travel approximately 20–30%.

Nice to have

• MBA or advanced degree.
• Experience launching products in neurology, psychiatry, or pain management.
• Experience with rare disease or specialty pharmaceutical marketing.
• Familiarity with marketing automation platforms and CRM systems.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• Retirement savings 401k with company match.
• Annual discretionary stock options.
• Generous paid time off, sick time, and paid holidays.
• Career development and training opportunities.