Senior Brand Strategist (Healthcare)

TL;DR

Senior Brand Strategist (Healthcare): Developing and optimizing brand reputation and image for a national health solutions partner with an accent on brand architecture and cross-platform media. Focus on co-leading digital and traditional campaigns, analyzing consumer insights, and ensuring brand consistency across all channels.

Location: Hybrid, New Brunswick, Canada

Salary: 73,465 - 82,648 CAD

Company

hirify.global is a national health solutions partner providing insurance, primary care, and emergency medical services to millions of Canadians.

What you will do

• Co-lead digital and traditional brand campaigns in collaboration with external agencies and cross-functional groups.
• Develop and optimize the content strategy for the house of brands across social media, websites, and third-party platforms.
• Support brand awareness, reputation, and acquisition through strategic sponsorship and activation programs.
• Conduct market research and analysis to identify brand strengths and refine the tone of voice across all materials.
• Collaborate with web and social media representatives to maintain brand governance and enhance client experience.

Requirements

• Minimum 6 years of experience in marketing, communications, or branding.
• Proven experience in brand strategy and brand architecture within a corporate or agency environment.
• Strong research and analysis skills with the ability to translate data into actionable strategies.
• Post-secondary education in Communications, Marketing, or a related field.
• Excellent organization and project management skills.
• Bilingualism (English and French) is a strong asset.

Culture & Benefits

• Permanent full-time position with opportunities for career development and continuous learning.
• Hybrid work options and a strong emphasis on work-life balance.
• 100% employer-paid comprehensive health, vision, and dental plan effective from day one.
• 100% employer-matched Defined Contribution Pension Plan.
• Annual Incentive Bonus recognizing individual and organizational success.
• Generous vacation package, including a gifted week of vacation in the first year.