Senior Manager, Integrated MarComms (Marketing)

TL;DR

Senior Manager, Integrated MarComms (Marketing): Developing and implementing social-first integrated communications strategies to drive brand relevance among Gen Z in Australia with an accent on influencer ecosystems, cultural storytelling, and measurable earned impact. Focus on managing complex partnership pipelines, aligning local narratives with global brand goals, and executing high-visibility campaigns in a fast-paced environment.

Location: Must be based in Sydney or Melbourne and able to work in-office up to three times per week.

Company

hirify.global is a global leader in human connection, operating in over 190 countries and facilitating millions of daily matches through innovative technology and deep insights into human relationships.

What you will do

• Design and execute social-first communications and influencer strategies aligned with Australian KPIs.
• Create culturally resonant narratives that connect with Gen Z audiences across short-form video, podcasts, and emerging platforms.
• Build and nurture a diverse ecosystem of creators, influencers, and community leaders to drive brand reconsideration.
• Manage local brand partnership strategies, including identifying and outreaching to potential collaborators.
• Deliver measurable earned impact through social media share-of-voice and engagement metrics.
• Partner with global stakeholders on corporate reputation, trust, and safety communications.

Requirements

• 5-10 years of experience in communications and social media within an agency or brand environment.
• Must be based in Sydney or Melbourne with the ability to work in a hybrid office setup.
• Deep fluency in social-first ecosystems, creator culture, and Gen Z digital content trends.
• Proven ability to manage agencies and external partners effectively.
• Strong commercial awareness with the ability to connect storytelling to business impact.
• Excellent project management and prioritization skills in fast-moving international organizations.

Culture & Benefits

• Collaborative environment focused on human connection and innovation.
• Opportunity to work on a globally recognized brand with massive scale.
• Emphasis on real talk, safety, and creativity.
• Hybrid work model supporting work-life balance and in-office collaboration.