Director of Marketing

TL;DR

Director of Marketing (SaaS): Develop and execute a comprehensive global marketing strategy to accelerate customer acquisition and revenue growth with an accent on digital channels, team leadership, and market expansion. Focus on optimizing search budgets across Google, LinkedIn, and other platforms, driving high-volume inbound acquisition, and building brand consistency in competitive markets.

Location: Hybrid in Perth, Western Australia or Melbourne, Victoria, Australia

Company

Global cloud-based SaaS communications platform enabling businesses to communicate via SMS, MMS, RCS, Email, Voice, Fax, and Post through dashboard, API, or integrations. Part of Sinch with offices in US, UK, Philippines, retaining startup mentality.

What you will do

• Develop and execute global marketing strategy aligned with business objectives for customer acquisition and revenue growth.
• Lead, mentor, and develop a high-performing marketing team, fostering collaboration and accountability.
• Manage day-to-day marketing operations and campaign execution.
• Oversee search budgets and optimize digital channels like Google, LinkedIn, Stack Overflow for primary and secondary markets.
• Identify and execute strategies for market expansion into core and emerging regions.

Requirements

• Proven experience as senior marketing leader (Head of Marketing, VP of Marketing) in B2B SaaS or tech with SMB customers.
• Hands-on experience managing and mentoring multidisciplinary marketing teams.
• Track record driving inbound acquisition via paid, earned, owned channels in self-serve/low-touch models.
• Expertise in SEM diversification, organic growth, affiliates, co-marketing, events, brand building, and digital ad budgets.
• Strong analytics for CAC, MQL/pipeline, ROI; experience with partnerships as growth lever.

Culture & Benefits

• Hybrid working with work from home reimbursement and global mobility policy.
• Generous parental leave: 26 weeks for primary caregiver, 4 weeks for secondary.
• Birthday off, generous annual leave, fitness reimbursement, wellness programs.
• Coaching, career development courses, Employee Assistance Program for mental health.
• Paid volunteer time, Reward+ discounts program.