Senior Marketing Scientist (Ads)

TL;DR

Senior Marketing Scientist (Ads): Driving performance improvement for advertisers through advanced measurement, experimental design, and causal analytics with an accent on ads efficacy and ROI optimization. Focus on developing measurement strategies, prototyping new analytical solutions, and collaborating with cross-functional teams to scale data-driven insights across the platform.

Location: Must be based in the US (Los Angeles, New York, or San Francisco) and work in-office 4+ days per week.

Company

Snap Inc. is a technology company focused on visual messaging and camera-based products that enhance human connection and expression.

What you will do

• Drive performance improvement for key advertisers through experimental design, causal analytics, and measurement strategy.
• Lead research and learning plans to support advertiser objectives and long-term business growth.
• Collaborate with Product, Engineering, and Data Science teams to prototype and scale new measurement solutions.
• Develop custom multi-study meta-analyses to evaluate the impact of various marketing strategies.
• Partner with Sales teams to provide consultative recommendations and actionable performance insights.
• Utilize AI tools to build scalable data solutions while maintaining rigorous statistical standards.

Requirements

• Bachelor’s degree in a quantitative or business field (or equivalent experience).
• 5+ years of post-Bachelor’s advanced analytics and measurement experience.
• Subject matter expertise in conversion lift, brand lift, or econometrics modeling.
• Proficiency with advanced analytical tools including SQL, R, and SAS.
• Strong understanding of applied statistics, causal modeling, and time series analysis.
• Must be able to work in-office 4+ days per week in Los Angeles, New York, or San Francisco.

Nice to have

• Advanced degree in business, math, economics, or engineering.
• Experience with ads measurement in technology, entertainment, travel, telco, or finance verticals.
• Proven track record of building and influencing client or partner relationships.

Culture & Benefits

• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave and flexible compensation packages.
• Collaborative "Default Together" culture focused on in-person innovation.
• Opportunities to contribute to industry-leading thought leadership in advertising effectiveness.