Sr. Analyst, Business Intelligence (Marketing Analytics)

TL;DR

Sr. Analyst, Business Intelligence (Marketing Analytics): Driving marketing strategies and optimizing campaign performance through advanced analytics and insights generation with an accent on ROI maximization and strategic reporting. Focus on building sophisticated BI dashboards, translating complex data into actionable recommendations, and ensuring data governance across diverse sources.

Location: Canada

Salary: $80,000 – $95,000

Company

hirify.global is a social-first agency that builds integrated ecosystems for brands to connect with modern consumers through strategy, talent, and technology.

What you will do

• Lead the development of strategic reports and translate complex data into actionable recommendations for business growth.
• Conduct advanced analysis and modeling using primary and secondary research to uncover performance drivers and trends.
• Develop and optimize sophisticated dashboards in BI tools to provide leadership with real-time insights.
• Collaborate with technology, product, and data engineering teams to maintain data governance and regulatory standards.
• Mentor junior team members and implement best practices to enhance analytical capabilities.
• Manage and consolidate data from diverse sources to support strategic planning and business analysis.

Requirements

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, or Business Analytics (Master's preferred).
• 5+ years of experience in marketing analytics or data analysis.
• Proficiency in SQL, Python, R, or similar scripting languages.
• Experience with Google Cloud Platform and BI tools such as Looker and Looker Studio.
• Experience with marketing analytics platforms like Google Analytics or Adobe Analytics.
• Must be based in Canada.

Nice to have

• Marketing agency experience.
• Experience with DSPs, Paid Media, and social media platforms.
• Experience executing brand tracking and Brand Lift research.

Culture & Benefits

• Comprehensive benefits and total rewards package.
• Performance-led and market-aligned compensation structure.
• Fluid, creative, and growth-oriented work environment.
• Open and collaborative culture that supports professional ambition.