Brand Operations Manager (AI)

Location: Hybrid role based in Malaga, Barcelona, Granada, Madrid, Valencia, Katowice, or Tirana

Company

hirify.global is a European provider of payroll and HR services covering the employee journey from payroll to talent attraction, rewards, and development.

What you will do

• Own and evolve brand architecture, naming conventions, governance frameworks, approval processes, and brand audits across markets and touchpoints.
• Manage the hirify.global Brand Hub in Frontify, including asset lifecycle, taxonomy, metadata, permissions, discoverability, and platform adoption.
• Identify and implement AI-enabled workflows for content creation, design adaptation, image generation, video editing, and localization within brand guardrails.
• Partner with the internal design studio to create templates, modular asset systems, reusable building blocks, and scalable localization frameworks.
• Deliver training and onboarding, build a network of brand champions, and advise local marketing teams on governance, tools, and responsible AI usage.
• Track brand adoption, compliance, asset reuse, platform performance, operational efficiency, and AI impact to guide continuous improvement.

Requirements

• Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management.
• Strong experience with Frontify or similar digital asset management platforms.
• Knowledge of brand governance, brand architecture, scalable operating models, automation, and reusable systems.
• Experience with or strong interest in AI applications in marketing and brand management.
• Strong project management, analytical, organizational, stakeholder management, and communication skills.
• Ability to work across strategy, creativity, technology, and operations in a complex international environment.

Culture & Benefits

• Flexible working hours with remote and hybrid working options open for discussion.
• Professional training and an individual development plan.
• Opportunities for career growth through deeper specialization or broader responsibilities.
• Collaborative international working environment focused on continuous improvement.
• Inclusive workplace welcoming qualified candidates from diverse backgrounds.