Senior Creator Marketing Manager

TL;DR

Senior Creator Marketing Manager: Lead creator marketing across the RuneScape franchise with an accent on end-to-end campaign strategy and execution. Focus on building authentic creator partnerships, negotiating deals, launching multi-platform campaigns, and reporting performance against commercial KPIs.

Location: Cambridge, England, United Kingdom (hybrid). Applicants should be based (or be willing to relocate) within a comfortable commuting distance to attend onsite as required.

Company

hirify.global is the RuneScape company, creating community-powered games and expanding the RuneScape universe.

What you will do

• Develop creator marketing strategies for RuneScape, Old School RuneScape, and RuneScape: Dragonwilds.
• Own end-to-end creator campaigns: briefing, budgeting, creator selection, negotiation, execution, reporting, and optimization.
• Build campaigns across YouTube, Twitch, TikTok, Instagram, and emerging creator platforms.
• Maintain long-term, authentic creator relationships that extend beyond individual campaigns.
• Drive business outcomes such as Membership growth, downloads, wishlists, and player acquisition using clear KPIs.
• Partner with Paid Media teams and external agencies/networks while measuring results and sharing actionable insights.

Requirements

• Proven experience in creator & influencer marketing within the gaming industry.
• Strong network of creators, agencies, talent managers, and industry contacts.
• Demonstrated ability to plan and deliver creator campaigns from concept through performance reporting with measurable commercial results.
• Experience owning creator marketing budgets and optimizing spend against acquisition/conversion/ROI KPIs.
• Experience negotiating commercial agreements and managing creator partnerships.
• Right to work in the UK with permanent eligibility; no visa sponsorship available.

Culture & Benefits

• Hybrid working with flexible working hours and predominantly remote options.
• Private healthcare (including dental), life insurance, and an Employee Assistance Programme with onsite counselling.
• Minimum 6% pension contributions and discretionary annual performance bonus.
• Enhanced family leave policies from day 1 and 25 days annual leave plus bank holidays, with option to buy/sell holidays.

Hiring process

• Interviews with a focus on role fit and experience in creator marketing and campaign performance.
• Reasonable adjustments available during the recruitment process if requested.