Lead Marketing Manager (Gamedev)

TL;DR

Lead Marketing Manager (Gamedev): Planning and executing marketing strategies for PC and console indie game releases with an accent on campaign management and cross-functional team leadership. Focus on driving product launches, managing budgets, and coordinating between development, PR, and social media teams.

Location: Hybrid (Hertfordshire, UK). Must be eligible to live and work in the UK; no visa sponsorship provided.

Salary: £60,000 – £70,000

Company

A fast-growing game studio specializing in high-performing indie titles for PC and consoles.

What you will do

• Lead a marketing team including communications, social media, video editors, and graphic designers.
• Collaborate with developers to plan and execute future game releases.
• Interface with internal PR, Social Media, and Product teams to increase game visibility.
• Develop and manage the business's overall marketing strategy and associated budgets.
• Liaise with sales, retail, development, and media partners.
• Attend worldwide events to maintain brand and PR presence.

Requirements

• Must be eligible to live and work in the UK (no visa sponsorship available).
• At least 2 years of experience in a Product or Marketing position.
• Previous Lead or Mentoring experience.
• Vital experience within the Games Industry.
• Track record of leading successful games campaigns and releases.
• Ability to interface effectively with clients, consumers, and media.

Nice to have

• Avid player of indie games, especially within the Anime genre.

Culture & Benefits

• Hybrid work model (2 days remote, 3 days onsite).
• Relocation assistance provided.
• Generous holiday allowance and pension scheme.
• Choice of laptop and professional training/development plans.