Marketing Manager For Launch (Frontline) Titles (Gamedev)

TL;DR

Marketing Manager For Launch (Frontline) Titles (Gamedev): Developing and executing Go To Market plans for selected titles at an EMEA level with an accent on integrated multi-market campaign management. Focus on coordinating creative assets, paid media, and influencer programs to maximize brand awareness and ROI.

Location: Hybrid (London, UK). Attendance at the London office 3x days a week is required.

Company

A leading publisher of entertainment content known for iconic franchises such as Final Fantasy, Kingdom Hearts, and Dragon Quest.

What you will do

• Lead project coordination across internal stakeholders to align on priorities, approvals, timelines, and campaign deliverables.
• Develop integrated EMEA marketing launch activation programs, managing KPIs, budgets, and cost per activity.
• Collaborate with market development teams in Los Angeles and Tokyo, as well as internal cross-functional teams.
• Coordinate with external distribution partners and support agencies.
• Manage asset localization, versioning, and the optimization of media campaigns.
• Execute creator and influencer programs to drive awareness, engagement, and conversion across digital platforms.

Requirements

• 3-5 years of experience in a generalist videogame marketing role focusing on integrated multi-market campaigns across EMEA.
• Experience working with major gaming platform holders (PlayStation, Xbox, Nintendo, Steam, Epic Games Store).
• Proven experience managing external creative, media, influencer, or localization agencies.
• Strong project management skills with the ability to prioritize multiple tasks in a fast-paced environment.
• Proficiency in marketing analytics tools and strong budget management skills.
• Passion for hirify.global IP and a deep understanding of the current gaming landscape.

Nice to have

• Japanese language proficiency.
• Marketing Degree.
• Understanding of JIRA.

Culture & Benefits

• Work within a small, tight-knit, and collaborative EMEA Marketing Development team.
• Opportunity to contribute to world-renowned gaming franchises.
• Culture based on embracing challenges, acting swiftly, and continuous evolution.
• Collaborative environment spanning multiple geographical boundaries.