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French-speaking Senior Marketing Executive (B2B Events)
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Описание вакансии
Текст:
TL;DR
French-speaking Senior Marketing Executive (B2B Events): Developing and delivering marketing strategies and campaigns for a fast-growing B2B HR and Learning technology event with an accent on audience development, creative materials, digital channels, and revenue generation. Focus on coordinating cross-functional campaigns, managing registration and databases, and building social media communities that increase engagement and attendee acquisition.
Location: Hybrid, Hammersmith Office in London
Company
operates B2B events, publications, and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure in five regions.
What you will do
- Develop and implement marketing strategy, positioning, messaging, and product strategy for a B2B HR and Learning technology event.
- Execute marketing campaigns, track performance, and report on results against campaign objectives.
- Lead the creation and development of marketing materials, including creative and design coordination.
- Work with sales, partners, sponsors, and content teams on integrated campaigns, lead generation, and revenue growth.
- Manage audience development, outbound communications, community building, social media, visitor registration, and attendee pricing strategies.
- Oversee database, list, and CRM-related marketing activities with business intelligence and data teams.
Requirements
- Excellent written and verbal communication skills in both French and English.
- Experience contributing to and executing marketing plans with creative input.
- Extensive project management experience, including managing multiple projects on time and on budget.
- Strong knowledge of CRM and CMS platforms, social media tools, email marketing, and marketing automation software such as HubSpot.
- Experience applying digital marketing principles effectively to campaigns.
Culture & Benefits
- Collaborative environment focused on ownership, empathy, teamwork, integrity, and determination.
- Opportunity to work for a marketing-led company investing in its brands and communities.
- Inclusive and accessible recruitment process with reasonable adjustments available.
- DBS or credit checks may be requested if required for the role.
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