Senior Marketing Executive (B2B Events)

TL;DR

Senior Marketing Executive (B2B Events): Developing and implementing marketing strategies to promote B2B events for HR and Learning professionals with an accent on delegate and exhibitor acquisition. Focus on executing multi-channel campaigns, driving creative processes, and optimizing audience development plans.

Location: Hybrid (London, Hammersmith Office)

Company

A dynamic B2B events and communities business operating across multiple regions in technology, healthcare, and education.

What you will do

• Develop and implement marketing strategies, positioning, and key messaging for B2B tech events.
• Execute multi-channel marketing campaigns and report on performance metrics to ensure targets are met.
• Lead the creative and design process for the development of all marketing materials.
• Collaborate with sales teams to create growth and retention campaigns for digital and sponsorship products.
• Manage audience development plans and oversee the visitor registration process.
• Manage databases and lists in coordination with business intelligence and data teams.

Requirements

• Irreproachable written and verbal communication skills in both French and English.
• Must be based in or able to work from the London office (Hybrid).
• Proven experience in project management and executing marketing plans.
• Proficiency in CRM, CMS, social media tools, and marketing automation software such as HubSpot.
• Solid understanding of digital marketing principles and their effective application to campaigns.

Culture & Benefits

• Inclusive environment committed to diversity and equal opportunity.
• Collaborative, fast-paced work culture centered on ownership, empathy, and teamwork.
• Focus on employee growth, professional development, and making a meaningful impact.
• Opportunity to work within a marketing-led company that invests heavily in its brands.