Senior Brand Manager (FMCG)

TL;DR

Senior Brand Manager (FMCG): Leading masterbrand and hero campaigns across the UK and Ireland with an accent on 360-degree campaign execution and media agency management. Focus on building consumer insight capabilities, managing new product launches (NPD), and developing a team of brand managers.

Location: Hybrid (Richmond, London)

Salary: £53,000 - £66,000 per year

Company

An impact company committed to ending exploitation in the cocoa industry through the production of ethical and tasty chocolate.

What you will do

• Lead end-to-end development and execution of masterbrand and hero campaigns to grow reach and brand health metrics.
• Coordinate paid, earned, and owned channels into a unified plan to achieve both brand and sales targets.
• Manage media and creative agencies to execute HFSS-compliant paid media across OOH, print, and audio-visual channels.
• Ensure New Product Development (NPD) lands on shelves on time and provide necessary support for retail sell-ins.
• Establish UK consumer insight capabilities by translating shopper and category data into actionable strategies.
• Manage, coach, and develop two Brand Managers through clear frameworks and regular feedback.

Requirements

• Proven FMCG brand management experience with a track record of delivering 360 campaigns.
• Strong strategic judgment in media planning and agency management, particularly with HFSS-compliant channels.
• Direct line management experience with a focus on mentoring and coaching.
• Expertise in conducting and commissioning consumer research to drive campaign strategy.
• Commercial acumen with experience managing significant budgets and accountability for ROI.
• Must be able to work in a hybrid setup based in Richmond, London.

Culture & Benefits

• Generous learning and development budget with dedicated training programs and coaching.
• Comprehensive health insurance and a company bonus scheme.
• Unlimited holidays and a shares participation plan.
• Office perks including free healthy lunches and unlimited chocolate.
• Mission-driven environment focused on equity, justice, and social impact.