B2B & B2C Digital Marketing Manager (Ecommerce)

TL;DR

B2B & B2C Digital Marketing Manager (Ecommerce): Managing and optimizing the digital marketing campaign calendar across e-commerce, Amazon, and B2B personalized products with an accent on brand storytelling and commercial impact. Focus on executing multi-channel campaigns, optimizing organic traffic through SEO/GEO/AEO, and scaling CRM retention strategies.

Location: Hybrid in Richmond, London

Salary: £39,000 - £49,000 per year

Company

An impact-driven company committed to ending exploitation in the cocoa industry through ethical chocolate production and a transparent supply chain.

What you will do

• Manage and continually improve the UK Shopify website, including product merchandising and seasonal launches.
• Deliver and optimize SEO/GEO/AEO activity to drive sustainable organic traffic for B2B and B2C e-commerce.
• Build and deliver the CRM content calendar using Klaviyo and HubSpot to optimize email campaigns based on customer data.
• Execute end-to-end campaigns on Amazon, including creative briefing, content uploads, and product page enhancements.
• Deliver HFSS-compliant paid acquisition campaigns across Meta, LinkedIn, and Google.
• Analyze performance across all digital channels using Google Analytics to provide actionable recommendations.

Requirements

• Proven experience running digital campaign calendars with end-to-end execution across multiple channels.
• Strong CRM and email marketing experience, including building and optimizing campaigns.
• Hands-on website management experience, ideally with Shopify.
• Knowledge of SEO/GEO/AEO to drive organic growth through content-led strategies.
• Proficiency in Google Analytics and experience crafting performance reports.
• Must be based in or able to work from Richmond, London for the hybrid setup.

Culture & Benefits

• Unlimited holidays and a generous learning & development budget.
• Health insurance, company bonus, and a shares participation plan.
• Free healthy lunch at the office and unlimited chocolate.
• Focus on growth through training programs, regular feedback cycles, and professional coaching.