E-Commerce Activation Manager

TL;DR

E-Commerce Activation Manager (Retail Media): Own end-to-end activation strategy across retailer.com channels, translating brand campaigns into retail media and onsite activation to drive traffic, conversion, and commercial performance. Focus on building omnichannel plans, optimizing retail media investment using KPIs like ROAS and share of search, and aligning execution with Marketing, Sales, and external agencies.

Location: Reading (Hybrid, 3 days/week)

Salary: £48,000–£63,000

Company

hirify.global builds e-commerce activation and retail media execution for brands across major UK retailers.

What you will do

• Develop omnichannel activation plans across retailers such as Boots, Superdrug, and grocery channels.
• Translate brand campaigns into retail media and onsite activation strategies.
• Plan and optimize retail media investment and placements (search, banners, brand pages).
• Define and track KPIs including traffic, conversion, ROAS, and share of search.
• Use performance data to optimize campaigns and drive continuous improvement.
• Collaborate cross-functionally with Marketing, Sales, and external agencies; build relationships with retail partners to unlock new opportunities.

Requirements

• 3–5+ years of experience in e-commerce, digital marketing, retail media, or shopper activation.
• Strong understanding of retail media and the online shopper journey.
• Experience planning and optimizing campaigns across retailer or marketplace platforms.
• Ability to interpret data and turn insights into actionable recommendations.
• Strong stakeholder management and influencing skills.
• Proactive, hands-on approach in a fast-paced environment.

Culture & Benefits

• Newly created e-commerce team with scope to drive significant growth across Amazon and key UK retailers.
• Hybrid working model based in Reading (3 days/week in the office).
• Cross-functional collaboration with Marketing, Sales, and external agencies.
• Focus on measurable performance improvement through KPIs and continuous optimization.

Hiring process

• Interviews to assess experience in e-commerce activation, retail media, and data-driven optimization.
• Discussion of stakeholder management approach and ability to translate strategy into execution.