Data Planner (CRM)

Location: London, United Kingdom; hybrid work with teams in the office an average of four days per week

Company

hirify.global is a global creative company combining brand experience, customer experience, commerce, data, and marketing technology as part of WPP.

What you will do

• Develop and deliver data-driven CRM strategies for a large automotive account.
• Build relationships with client stakeholders and internal teams to manage data and analysis deliverables.
• Analyze campaigns and translate findings into actionable marketing insights.
• Define KPIs, benchmarks, targets, and forecasts, and create campaign targeting plans and briefs.
• Measure, evaluate, and optimize marketing activity using testing methodologies across email, push, SMS, social, mobile, and websites.
• Present recommendations to clients and collaborate with analysts, strategists, account teams, and campaign delivery teams.

Requirements

• At least 2 years of experience in a data function, preferably in an agency or similar environment.
• Strong understanding of CRM principles and the digital marketing landscape.
• Experience managing projects and working with cross-functional teams.
• Strong communication, organization, proposal writing, presentation, strategic thinking, analytical, and numeracy skills.
• Ability to explain complex technical data concepts clearly to non-technical audiences.
• Proficiency in Excel and other data analysis tools, with a proactive and collaborative approach.

Nice to have

• Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
• Experience with website analytics and personalization or testing tools such as Google Analytics, Adobe Analytics, and Adobe Target.
• Experience with data visualization tools such as Tableau or Power BI.

Culture & Benefits

• Hybrid working model designed to support creativity, collaboration, and connection.
• Flexibility and workplace accommodations can be discussed during the interview process.
• Equal opportunity workplace focused on respect, inclusion, and career progression.