Data Planner (Automotive)

TL;DR

Data Planner (CRM/Automotive): Developing and delivering data-driven strategies focused on CRM targeting, personalisation, and measurement for a large automotive account with an accent on connecting data analysis to broader marketing strategy. Focus on defining KPIs, optimizing multi-channel campaigns, and translating complex technical data into actionable insights for stakeholders.

Location: Hybrid (London, UK) - teams in the office an average of four days a week.

Company

hirify.global is a leading creative company part of WPP that combines brand experience, customer experience, and commerce to drive growth for global blue-chip brands.

What you will do

• Develop data-driven CRM strategies focused on targeting, personalisation, measurement, and optimisation.
• Analyze campaigns to extract actionable insights and define KPIs, benchmarks, and forecasts.
• Create campaign targeting plans and briefs for internal and third-party delivery teams.
• Drive strategy across multiple channels including email, push, SMS, social, mobile, and web.
• Manage relationships with client stakeholders and regularly present data-driven findings.
• Collaborate with analysts, strategists, and campaign delivery teams to ensure connected communications.

Requirements

• 2+ years of experience in a data function, preferably within an agency environment.
• Strong understanding of CRM principles and the digital marketing landscape.
• Ability to explain complex technical data concepts clearly to non-technical audiences.
• Proficiency in Excel and other data analysis tools.
• Proven ability to manage projects independently within cross-functional teams.
• Strong strategic thinking, analytical skills, and high level of numeracy.

Nice to have

• Familiarity with Salesforce Marketing Cloud, CDPs, or ESPs.
• Experience with Google Analytics, Adobe Analytics, or Adobe Target.
• Proficiency with data visualization tools such as Tableau or Power BI.

Culture & Benefits

• Hybrid work model fostering creativity and collaboration.
• Opportunity to work with world-class clients like Microsoft, Coca-Cola, and Ford.
• Inclusive culture committed to equal opportunity and professional progression.
• Dynamic, award-winning team environment within a global network.