Manager, Customer Analytics (Sales & Marketing)

TL;DR

Manager, Customer Analytics (Sales & Marketing): Lead Sales and Marketing analytics by building measurement infrastructure that connects acquisition investment to subscription revenue growth, with an accent on CAC, LTV, payback, funnel performance, and go-to-market ROI. Focus on unifying advanced marketing measurement (MMM/MTA/incrementality) with sales and partnership funnel analytics, and scaling Analytics 2.0 using self-serve, automation, responsible AI, and agentic workflows.

Location: Hybrid in Canada (Edmonton, Toronto, Vancouver, or Kitchener-Waterloo); attend the office at least 1 day per week per department schedule.

Salary: $151,200–$204,500 minimum to maximum annual base salary (midpoint: $177,900).

Company

hirify.global helps small service businesses succeed with technology for quoting, scheduling, invoicing, and payments.

What you will do

• Lead and develop a team of analysts, set engagement/prioritization models, and raise the bar for analytical quality, QA, documentation, and peer review.
• Own the Sales & Marketing analytics roadmap across Marketing & Channels and Sales & Partnerships pods, translating ambiguous questions into analytical approaches and recommendations.
• Define and operationalize advanced marketing measurement (MMM, MTA, incrementality, experimentation, forecasting) as a unified decision-making system tied to CAC, LTV, payback, and revenue efficiency.
• Build analytics and decision-support tools for sales, partnerships, and revenue funnel performance (funnel health, lead quality, conversion, productivity, partner/referral performance).
• Influence executives by turning complex analysis into clear narratives, trade-offs, and actionable operating review insights.
• Advance Analytics 2.0 by scaling self-serve analytics, automation, and responsible AI/agentic workflows for diagnostics, forecasting, attribution, causal inference, and QA.

Requirements

• People leadership experience managing analytics professionals (including hiring, performance reviews, and development planning).
• Deep Sales & Marketing/GTM analytics expertise in a high-growth SaaS or subscription environment, including customer acquisition economics (CAC, LTV, payback, funnel conversion, pipeline quality, sales efficiency).
• Hands-on expertise with advanced marketing measurement methods (attribution, incrementality testing, experimentation, forecasting) and strong judgment about method limitations.
• Expert SQL skills and strong advanced analytics capabilities (cohort analysis, experimentation, forecasting, scenario analysis, and causal inference such as difference-in-differences, synthetic control, propensity score matching, or regression discontinuity).
• Strong proficiency in Python or R for modeling/automation and experience with modern data stacks and BI tools (e.g., dbt, Snowflake/Redshift, Looker/Tableau).
• Based in one of the hub cities in Canada (Edmonton, Toronto, Vancouver, or Kitchener-Waterloo) and able to attend the office at least 1 day per week.

Culture & Benefits

• Transparent, fair compensation with a minimum annual base salary of $151,200 and a range up to $204,500, plus equity and stipends.
• Extended health package with fully paid premiums, and retirement savings matching (RRSP/TFSA/FHSA) with stock options.
• Talent development program with career coaching and learning/leadership opportunities.
• Analytics 2.0 approach emphasizing self-serve, automation, and responsible AI to scale trusted decision support.
• Collaborative, inclusive culture focused on transparency, innovation, and customer impact.

Hiring process

• Application submission with background check as a condition of employment.
• Interview process includes at least one in-person interview at the nearest hirify.global office with pre-approved travel expenses covered.