Sr. GTM Operations Manager (Marketing)

TL;DR

Sr. GTM Operations Manager (Marketing): Own the operational foundation for Pendo’s Marketing organization, building campaign-to-pipeline workflows and process architecture with an accent on AI-first automation opportunities and measurable data quality. Focus on designing MOps process layers, partnering with Analytics and Business Systems, and defining human-in-the-loop checkpoints to make AI safe and reliable at company scale.

Location: Raleigh, NC or New York, NY

Salary: $135,000 - $165,000 (North Carolina); $150,000 - $180,000 (New York)

Company

hirify.global builds software that helps teams understand and improve product success.

What you will do

• Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture.
• Run the MOps process layer, including lead processing logic, lead source hierarchy, audience/nurture processors, demand processing workflows, and campaign naming/governance standards.
• Design and improve the full campaign-to-pipeline workflow from lead creation and routing through SLA governance and MQL processing.
• Partner with Analytics to translate data into actionable recommendations for Marketing leadership.
• Define data quality and lead-flow standards, surface issues, and work with Business Systems to fix upstream problems.
• Act as Marketing pod lead and coordination point for Applied AI, Business Systems, and Data work; drive an AI-first mindset for agent-assisted workflow improvements.

Requirements

• 5+ years of experience in Revenue Operations, Marketing Operations, or GTM Operations in a B2B SaaS environment; 2+ years Marketing Ops ideal.
• Deep familiarity with demand gen motions, including pipeline attribution, lead scoring, funnel conversion, and day-to-day Marketing program execution.
• Hands-on MOps experience owning lead processing logic, nurture programs, source/source detail hierarchies, and demand processing workflows.
• Proven ability to own and improve core ops work (campaign operations and process architecture) with limited oversight.
• Strong BI/reporting skills and comfort building reporting that drives decisions.
• Salesforce and MAP proficiency (Marketo, HubSpot, Pardot, Customer.io, or similar) at a process level, including smart campaigns, routing logic, and data standards.

Nice to have

• Exposure to AI/automation tooling such as Claude, n8n, Lovable, or similar.

Culture & Benefits

• Hybrid culture: in-office 3 days per week unless designated remote.
• Highly competitive benefits with employer-heavy coverage (including $0 premium options), strong 401(k) match, equity, and flexible time off.
• Compensation includes salary plus additional compensation, benefits, and reward opportunities.