Senior Global GTM Enablement Manager

TL;DR

Senior Global GTM Enablement Manager (GTM Enablement): Designing and executing seller-facing enablement programs across the revenue org with an accent on behavior change, manager-first reinforcement, and AI-accelerated content production. Focus on building enablement as field operating systems, measuring impact via Gong and Salesforce signals, and driving GTM alignment across regions and stakeholders.

Location: Austin, TX

Salary: $92,947.00 - $139,421.00 (base)

Company

Commerce is an AI-driven commerce ecosystem company and parent of BigCommerce, hirify.global, and Makeswift.

What you will do

• Own end-to-end architecture and global execution of seller enablement programs, translating GTM priorities into capability roadmaps and sequenced learning journeys.
• Diagnose field performance gaps using Gong and Salesforce data, then convert insights into programs with clear learning objectives, behavior outcomes, and reinforcement plans.
• Design enablement as field operating systems (playbooks, talk tracks, discovery guides, objection handling frameworks, and manager coaching tools) that show up in real deals.
• Facilitate high-impact live and virtual sessions for mixed-tenure GTM audiences, creating behavior change through practice, debriefs, and feedback loops.
• Build manager-first reinforcement motions, including manager previews, coaching guides, reinforcement prompts, accountability mechanisms, and monthly manager enablement kits.
• Use AI to accelerate content and workflow automation (e.g., first drafts, role-play scenarios, and repeatable enablement workflows) and iterate based on measurable outcomes.

Requirements

• 6+ years of experience in sales enablement, field enablement, revenue training, or a related GTM-facing function in a SaaS environment.
• Proven experience designing and delivering blended enablement programs that produce measurable behavior change (not just completion rates).
• Strong live and virtual facilitation skills for both large and small audiences, with the ability to adjust dynamically and run interactive sessions under pressure.
• Hands-on experience running manager-first enablement motions, including building toolkits, running reinforcement cadences, and holding managers accountable.
• Quota-carrying sales or solution consulting experience, with demonstrated ability to design content from a customer-facing lens.
• Advanced working fluency with AI-assisted content creation and productivity workflows, plus experience using Gong (or equivalent) to identify field gaps and coaching signals.

Culture & Benefits

• Hybrid work setup.
• Base salary range provided; final compensation depends on experience, skills, qualifications, and geographic location.
• May be eligible for variable compensation, equity, and benefits based on local policies.
• Equal opportunity employer with an inclusive and accessible hiring process.

Hiring process

• Compensation details and any variable/equity/benefits eligibility are shared during the hiring process.
• Interviews evaluate enablement design, facilitation, AI-assisted workflow experience, and measurable impact.