Director, Brand Experience (Fintech)

TL;DR

Director, Brand Experience (Fintech): Developing and executing national-scale brand and integrated marketing strategies to drive member acquisition and growth with an accent on ROI-driven decision-making and data-backed personalization. Focus on leading high-performing creative teams, evolving the unique value proposition, and optimizing marketing performance across all digital and traditional channels.

Location: Remote (Must be based in the US)

Company

hirify.global is a member-focused cooperative serving members across all 50 states, dedicated to returning profits through high-yield products and competitive loan rates.

What you will do

• Lead the development and execution of national-scale brand and advertising strategies aligned with growth targets.
• Supervise creative and marketing teams, including content, design, multimedia, and digital advertising functions.
• Establish a disciplined ROI framework to measure campaign performance and business impact.
• Partner with executive leadership to evolve and communicate the unique value proposition across all channels.
• Drive personalization and lifecycle marketing initiatives using behavioral and transactional data.
• Manage budgets, agency partnerships, and internal resources to maximize creative output and efficiency.

Requirements

• Must be based in the United States
• Bachelor’s degree or commensurate experience
• 8+ years of experience in Marketing, Digital Marketing, Advertising, or Communications
• 5+ years of progressive people leadership experience
• Prior experience working within a financial institution (bank or credit union)
• Proficiency with CRM platforms (Salesforce Marketing Cloud, HubSpot) and project management tools (Jira, Trello)

Culture & Benefits

• Remote-first work environment with a focus on collaboration and high performance.
• 25 days of paid time off plus 10 paid holidays and 16 hours of volunteer time.
• 401K retirement plan with up to 6% employer match.
• Comprehensive health, dental, and vision insurance with HSA contributions.
• Tuition reimbursement program ($4,000–$7,000 annually) and professional development stipend.