Lead Product Adoption Strategist (AdTech)

TL;DR

Lead Product Adoption Strategist (AdTech): Scaling the adoption of priority advertising products across North American Mid-Market advertisers with an accent on cross-functional collaboration and sales enablement. Focus on driving revenue growth through strategic product evangelism, developing scalable adoption programs, and providing actionable market insights to Product and PMM teams.

Location: Must be based in the United States

Salary: $182,000 - $254,800 USD

Company

Reddit is a community-driven platform home to over 100,000 active communities and 126 million daily active visitors, facilitating authentic conversations and shared interests.

What you will do

• Lead efforts to scale the adoption of lower funnel ad products to increase advertiser engagement and revenue.
• Develop and manage comprehensive programs to support product adoption across Mid-Market advertisers and sales teams.
• Partner with Sales, PMM, and Product teams to ensure seamless knowledge transfer and strategic alignment.
• Equip sales teams with training, collateral, and market insights to effectively position ad solutions.
• Work directly with top-tier advertisers to pitch, onboard, and activate strategic product opportunities.
• Advocate for advertiser needs and identify product gaps to inform ongoing development.

Requirements

• 7+ years of experience in digital advertising, sales, marketing strategy, or operations.
• Strong background in product adoption, account management, and Go-to-market strategy within the digital advertising industry.
• Deep understanding of lower funnel performance ad solutions, including signals, automation, and measurement.
• Proven ability to work effectively across cross-functional teams.
• Proficiency in Google Suite and Salesforce.
• Must be authorized to work in the United States.

Nice to have

• Excellent program and project management skills.
• Strong written and verbal communication skills for internal and external stakeholder management.
• Passion for client-centric problem solving.

Culture & Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401k with employer match.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave and family planning support.
• Mental health and coaching benefits.
• Supportive, collaborative environment focused on career development and mobility.