Director, Platform Growth & Ecosystem Marketing (Minecraft)

TL;DR

Director, Platform Growth & Ecosystem Marketing (Minecraft): Lead growth across Minecraft’s external platforms, growth ecosystems, and distribution channels with an accent on platform partnerships, storefront/retail merchandising, and China/Education ecosystem expansion. Focus on building scalable growth systems and operating models that translate franchise strategy into measurable, repeatable growth engines across Nintendo, PlayStation, Xbox, Apple, Google, and Minecraft Education.

Location: United States, Washington, Redmond

Salary: USD $130,900 - $251,900 per year (U.S. base pay range)

Company

hirify.global Studios creates Minecraft and builds growth initiatives across the franchise’s global platforms and ecosystems.

What you will do

• Develop and drive Minecraft’s platform growth strategy across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts.
• Own growth strategy for the Minecraft China and Education ecosystems, partnering with product and marketing leaders to expand reach and adoption.
• Build and scale strategic distribution partnerships across OEM, telecommunications, subscription, and technology ecosystems.
• Lead and coach multidisciplinary endpoint marketing teams spanning platform marketing, ecosystem marketing, strategic partnerships, and program management.
• Create scalable growth systems: partnership frameworks, annual planning, measurement approaches, and repeatable execution models.

Requirements

• Master’s degree in Marketing, Computer Science, Business, or related field with 4+ years of business experience, or Bachelor’s degree with 6+ years of business experience (or equivalent experience).
• 4+ years of people management experience (or indirect people management experience, including virtual teams).

Nice to have

• 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
• Experience with major gaming platforms (Nintendo, PlayStation, Apple, Google, Xbox, Steam) and gaming retail/digital storefront marketing.
• Experience launching and scaling mobile products and ecosystem marketing programs.
• Experience developing international expansion strategies and education-adoption-focused marketing.

Culture & Benefits

• Benefits and additional compensation may be available for eligible roles.
• Equal opportunity employer.
• Applications accepted on an ongoing basis until the position is filled (minimum 5 days open).

Hiring process

• Submit an application; review continues on an ongoing basis until the role is filled.