Product Marketing Manager (Ecommerce)

TL;DR

Product Marketing Manager (Ecommerce/Logistics): Driving new customer revenue by owning messaging, positioning, and go-to-market strategy for product launches with an accent on sales enablement and demand generation. Focus on translating product capabilities into value-driven narratives and leveraging market intelligence to win deals.

Location: Remote in specific US states (AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI)

Salary: $89,441 - $149,069

Company

hirify.global is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants.

What you will do

• Own go-to-market (GTM) plans, positioning, and messaging for assigned product areas and launches.
• Develop sales enablement assets including pitch decks, battlecards, talk tracks, and one-pagers.
• Partner with Demand Generation to shape campaign messaging, landing pages, and conversion content.
• Create persona-led messaging mapped to each stage of the new-customer buyer journey.
• Build competitive intelligence and counter-positioning to improve win rates.
• Analyze voice of customer, win-loss data, and Salesforce/Gong insights to sharpen product strategy.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS, ecommerce technology, or logistics.
• Proven track record of building sales enablement that changes seller behavior.
• Experience owning product launch GTM from initial positioning through results tracking.
• Ability to synthesize market research into actionable insights and counter-positioning.
• Data-oriented approach with the ability to connect marketing efforts to pipeline and revenue.
• Must be based in one of the specified US states.

Culture & Benefits

• Comprehensive medical, dental, vision, and basic life insurance.
• 401K match and paid maternity/parental leave program.
• Paid holidays, flexible time off, and quarterly wellness days.
• Standard access to best-in-class AI and productivity tools for all employees from day one.
• High-performance culture based on ownership, transparency, and mutual respect.