2 months ago
Senior Performance Marketing Specialist (Performance Marketing)
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
Senior Performance Marketing Specialist (Performance Marketing): Leading rider acquisition strategy and managing high-impact campaigns across Google, Meta, and TikTok with an accent on ROI maximization and scalable growth. Focus on optimizing budget allocation, executing rigorous testing cultures, and translating creative performance data into actionable insights.
Location: Hybrid (Tallinn, Estonia). Must be based in Tallinn, Estonia, with at least 12 monthly in-office days
Company
Bolt is a global mobility platform providing ride-hailing, food delivery, and micro-mobility services across 50 countries.
What you will do
- Own the end-to-end growth roadmap and budget experimentation strategies to maximize ROI across business verticals.
- Design and scale high-impact performance campaigns on Google, Meta, and TikTok optimized for user acquisition.
- Lead UA efforts in assigned regions, collaborating with local stakeholders to adapt strategies to market context.
- Analyze creative performance data to provide actionable insights for the creative team.
- Partner with Martech, Analytics, and Brand teams to align on growth initiatives and documentation.
- Monitor pacing and metrics like Paybacks, CPA, and iROI to inform quarterly budget planning.
Requirements
- Proven experience scaling campaigns on Google, Meta, and TikTok with deep knowledge of ad platform mechanics.
- Track record of managing 5-digit+ monthly budgets across multiple markets with full accountability for ROI.
- Strong analytical mindset with experience in incrementality and conversion lift tests.
- Proficiency with GA4 and MMPs such as AppsFlyer, Adjust, or Singular.
- Ability to translate data into creative insights to inform asset production.
- Self-driven project management skills for independent testing and cross-functional communication.
Nice to have
- Basic knowledge of Figma or Canva.
Culture & Benefits
- Competitive salary and stock options.
- Wellness perks for physical and mental health.
- One-month paid sabbatical after 5 years of tenure.
- Annual company events and team gatherings.
- Hybrid work model balancing flexibility and in-person collaboration.
- AI-first culture where using AI tools daily is a baseline expectation for efficiency.
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