Paid Media Manager (Proptech)

TL;DR

Paid Media Manager (Performance Marketing): Leading paid acquisition strategy across four brands in the valuation and property services ecosystem with an accent on full-funnel optimization and revenue growth. Focus on diagnosing performance issues, optimizing Google Ads architecture, and integrating paid media with SEO and CRO to maximize business impact.

Location: Remote

Company

hirify.global operates a portfolio of four brands within the Valuation & Property Services (VPS) ecosystem.

What you will do

• Develop and execute paid acquisition strategies to drive revenue and customer growth across four VPS brands.
• Lead the turnaround and continuous optimization of paid media programs, managing an annual investment of approximately $3.4 million.
• Own the Google Ads strategy and performance, including Search, Performance Max, Demand Gen, and Shopping campaigns.
• Implement integrated full-funnel strategies across Meta, YouTube, and Microsoft Ads using appropriate attribution models.
• Conduct rigorous account audits and lead a disciplined testing program for bidding, audiences, and landing pages.
• Partner cross-functionally with Product Marketing, SEO, CRO, and Finance to maximize overall marketing efficiency.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5–8 years of experience managing complex paid acquisition programs with direct responsibility for revenue growth.
• Expert-level experience with Google Ads and a proven track record of rebuilding underperforming accounts.
• Deep expertise in full-funnel paid media strategy, audience segmentation, and conversion rate optimization (CRO).
• Proficiency with GA4, Shopify, attribution platforms, and AI-enabled marketing tools.
• Strong analytical ability to translate complex data into executive-level strategic recommendations.

Culture & Benefits

• Fully remote work environment.
• High-impact role with significant budget responsibility and strategic ownership.
• Fast-paced and highly accountable professional environment.
• Opportunity to work within a distributed ecosystem of multiple brands.