Head of Marketing Measurement (Data Science)

TL;DR

Head of Marketing Measurement (Data Science): Scaling geo experimentation and marketing mix modeling functions with an accent on statistical rigor and actionable client insights. Focus on leading a team of analysts, driving incrementality-based measurement strategies, and translating complex data into business-critical optimization recommendations.

Location: Must be based in the United States (Remote)

Company

hirify.global is a pioneer in incrementality-based media measurement, providing an AI-powered platform that helps leading brands optimize over $35 billion in media investments.

What you will do

• Lead the end-to-end design and execution of geo tests and MMM projects.
• Conduct deep-dive analysis to isolate media drivers and provide clear business implications.
• Partner with Customer Success to present insights and tactical recommendations to clients.
• Use Python and SQL to process large-scale marketing datasets and build performance dashboards.
• Recruit, mentor, and manage a high-performing team of analysts and data scientists.
• Evolve statistical modeling architectures to account for complex marketing realities.

Requirements

• 8+ years of experience in marketing measurement, data analytics, or media science.
• Deep expertise in incrementality testing, MMM, and statistical techniques like causal inference.
• Proficiency in Python, SQL, and data visualization tools like Tableau or Looker.
• Strong background in digital media platforms such as Google Ads and Meta.
• Excellent communication skills with the ability to present data to non-technical audiences.
• Must be authorized to work in the United States.

Nice to have

• Experience with cloud platforms like AWS or GCP.
• Familiarity with big data tools such as Spark or Hive.
• Knowledge of SEO/SEM principles.

Culture & Benefits

• 100% remote work environment.
• Competitive total rewards package.
• Flexible paid time off policy.
• Opportunities for social impact through hirify.global for Good.
• Collaborative, diverse, and intellectually rigorous team culture.