Social Media Growth Lead

TL;DR

Social Media Growth Lead (Marketing): Building and scaling a social growth engine for BWZ brands to convert senior decision-makers into loyal subscribers with an accent on platform-native content distribution and paid amplification. Focus on developing repeatable systems for audience acquisition, tracking performance metrics, and optimizing social-to-owned conversion paths.

Location: Must be based in the USA (San Diego, Austin, Chicago, Denver, Jersey City, or Tampa)

Company

hirify.global is a fast-growing digital media company connecting professionals with the knowledge, skills, and tools needed to succeed in the age of AI.

What you will do

• Translate editorial, audio, and event content into platform-native social formats.
• Launch and optimize growth campaigns across organic, paid, and partner channels.
• Develop strategies to convert social followers into subscribers and community members.
• Analyze performance data to scale successful formats and improve audience quality.
• Build repeatable playbooks for social distribution and audience engagement.
• Collaborate with internal experts and external partners to amplify brand thought leadership.

Requirements

• Must be based in the USA.
• Proven experience growing engaged audiences through social platforms.
• Strong background in producing short-form, platform-native video content.
• Experience managing paid social budgets and optimizing campaign performance.
• Ability to translate complex editorial or expert insights into shareable social formats.
• Strong analytical skills to track and act on social performance data.

Nice to have

• Experience in B2B or media-led brand environments.
• Existing relationships with LinkedIn or YouTube partner teams.
• Experience coaching internal experts for on-camera performance.
• Discipline in A/B testing content hooks and conversion paths.

Culture & Benefits

• Opportunity to work at a Deloitte Fast 50 award-winning company.
• Focus on professional growth and connecting people with high-value knowledge.
• Collaborative environment supporting remote work flexibility.
• Exposure to diverse digital media projects and audience-led growth strategies.