Social Media Strategist

TL;DR

Social Media Strategist (LinkedIn/YouTube): Own global organic social strategy and execute social-first campaigns, product launches, thought leadership, and brand storytelling with an accent on turning complex B2B topics into engaging content and optimizing performance using analytics. Focus on building executive and employee advocacy programs, producing short-form video optimized for social, and applying AI tools to streamline workflows while staying ahead of platform trends.

Company

hirify.global builds software for regulated organizations and helps teams manage communications and compliance.

What you will do

• Own global organic social media strategy across LinkedIn and YouTube, aligning content with business priorities and brand objectives.
• Manage the social editorial calendar across product launches, campaigns, company news, and real-time industry conversations.
• Partner with the Studio team to produce social-first content across multiple formats and drive engagement.
• Lead executive thought leadership initiatives, including content opportunity identification and ghostwriting social posts.
• Conceptualize and edit short-form video for social using platform best practices and strong storytelling hooks.
• Monitor performance, analyze audience insights, optimize content/creative/channel strategy, and manage employee advocacy and paid post boosting.

Requirements

• 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Excellent verbal and written communication skills for creating content that connects with global audiences.
• Proficiency with social media management and analytics tools (e.g., Sprout Social) and ability to translate metrics into actionable growth strategies.
• Experience building or scaling employee advocacy programs.
• Comfort using AI tools (e.g., ChatGPT, Claude, Perplexity) to enhance content creation and streamline workflows.

Culture & Benefits

• Hybrid workplace with locations listed across the US (Portland, Atlanta, New York, Pleasanton) and remote work.
• Opportunity to leverage AI tools as part of day-to-day content creation and workflow optimization.
• Cross-functional collaboration across marketing, product, sales, and other teams to bring a social-first perspective to launches and campaigns.
• Occasional travel to industry and company events to capture and extend event content.