Marketing Specialist (B2B)

TL;DR

Marketing Specialist (B2B): Supporting the marketing team across campaign, content, and digital initiatives with an accent on marketing automation, analytics, and lead generation. Focus on managing HubSpot workflows, coordinating multi-channel content, and conducting competitive research to drive brand awareness.

Location: Must be based in the US (Remote or Hybrid in Chicago).

Company

hirify.global is a leading benefits administration company transforming how organizations manage employee benefits through cloud-based technology.

What you will do

• Support senior managers in executing brand awareness and lead generation campaigns.
• Manage marketing automation, email workflows, and landing pages within HubSpot.
• Track and report on campaign performance across key marketing channels.
• Coordinate marketing content and collateral for partnership initiatives.
• Monitor social media inboxes, online reviews, and press release coordination.
• Conduct competitive research, industry monitoring, and trend analysis.

Requirements

• Must be based in the US.
• Bachelor's degree in Marketing, Communications, or related field.
• 5 years of related marketing experience.
• Proficiency in CRM platforms, with HubSpot strongly preferred.
• Experience with AI content tools like Claude and Co-Pilot.
• Strong analytical skills and experience with project management tools.

Nice to have

• Experience with Monday.com, Oktopost, SEMrush, and WordPress.
• Background in B2B marketing, healthcare, benefits, or HR technology.
• Familiarity with SEO/AEO best practices.

Culture & Benefits

• Comprehensive health, dental, and vision insurance plans.
• Remote-first environment with office-friendly options.
• Employer-sponsored retirement savings programs.
• Professional development and career growth resources.
• Focus on employee wellbeing, including mental health and financial planning programs.