Marketing Campaign & Event Specialist

TL;DR

Marketing Campaign & Event Specialist (Marketing): Executing targeted multi-channel marketing campaigns and managing customer events for the energy sector with an accent on segment-specific activation and lead generation. Focus on coordinating digital advertising, tracking performance metrics, and aligning marketing activities with sales objectives.

Location: Must be based in or able to work from Germany (Kassel)

Company

hirify.global is an international energy company owned by the Federal Government of Germany, providing energy solutions across the entire value chain to over 50,000 clients.

What you will do

• Plan and execute segment-specific marketing campaigns for Reseller, Corporate, and Key Account segments.
• Manage digital campaigns across LinkedIn Ads, Google Ads, and email marketing to drive lead generation.
• Take 50% ownership of the end-to-end event process, including planning, on-site activation, and follow-up.
• Create campaign assets such as landing pages, email sequences, and ad creatives.
• Track and report campaign performance using Google Analytics to provide actionable insights.
• Coordinate with Sales segment leads to ensure alignment with commercial objectives.

Requirements

• Professional B2B marketing experience with a focus on campaign execution and events.
• Proficiency in German and English (C1 level) is required.
• Proven track record in running multi-channel digital campaigns.
• Hands-on experience with Google Analytics, LinkedIn Campaign Manager, and CMS platforms.
• Strong project management skills and ability to manage multiple initiatives.
• Ability to work in a hybrid environment in Germany.

Culture & Benefits

• Flexible working hours with hybrid work options.
• Attractive compensation package and company pension scheme.
• 30 vacation days plus additional special leave.
• Central office location with company cafeteria.
• Health and fitness programs, job ticket, and bike leasing options.
• Inclusive, team-oriented culture with a focus on innovation.