Senior Analyst (Web/Media Analytics)

TL;DR

Senior Analyst (Web/Media Analytics): Delivering measurement and insight projects across digital and marketing ecosystems with an accent on dashboard automation, performance evaluation, and data-driven strategy. Focus on translating complex business requirements into actionable analytical outputs and presenting results to key client stakeholders.

Location: Must be based in New York, NY; role requires hybrid attendance (in-office 4 days per week).

Salary: $70,000 – $140,000 USD

Company

hirify.global is a leading global creative agency combining brand experience, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Deliver end-to-end marketing analyses to improve customer experience.
• Manage measurement and effectiveness projects, including dashboard reporting and deep-dive evaluations.
• Develop and present reports and recommendations to clients as a trusted advisor.
• Resolve data quality and consistency issues to ensure accurate reporting.
• Collaborate with strategy and account teams to integrate data-informed decision-making into agency deliverables.
• Mentor colleagues to foster a learning culture within the analytics team.

Requirements

• 3+ years of experience working in a marketing environment as an analyst.
• Proficiency in dashboard design and automation using PowerBI or Tableau.
• Strong experience with web analytics platforms such as Google Analytics.
• Advanced analytical skills including customer segmentation, predictive modeling, and A/B testing.
• High proficiency in Microsoft Excel and PowerPoint.
• Excellent written and verbal communication skills for client-facing presentations.

Nice to have

• Media Analytics experience.
• Knowledge of multivariate analysis and statistical significance methodologies.

Culture & Benefits

• Competitive benefits package provided through WPP.
• Commitment to an inclusive, equal-opportunity work environment.
• Focus on professional development and a collaborative, learning-oriented team culture.