Marketing Analyst (Web Acquisition)

TL;DR

Marketing Analyst (Web Acquisition): Measuring, understanding, and improving paid traffic performance across web products with an accent on traffic quality, monetization, and campaign optimization. Focus on building dashboards, testing hypotheses, and providing actionable data-driven recommendations to scale acquisition across global markets.

Company

hirify.global is a global IT product company building next-gen mobile and web apps for live-streaming and social networking with millions of users worldwide.

What you will do

• Analyze the performance of paid acquisition campaigns across web products.
• Evaluate traffic quality and monetization metrics to identify growth opportunities.
• Develop and maintain dashboards to track key marketing performance indicators.
• Collaborate with marketing and User Acquisition teams to test hypotheses and optimize strategies.
• Transform raw data into actionable insights that directly influence acquisition scaling.

Requirements

• Proficiency in SQL for data extraction and manipulation.
• Experience with BI tools for data visualization and reporting.
• Practical knowledge of Python for data analysis and automation.
• Strong analytical mindset with experience in performance marketing or web acquisition.
• Ability to translate complex data into clear recommendations for non-technical stakeholders.