Senior Marketing Analyst (AI)

TL;DR

Senior Marketing Analyst (AI): Building AI-driven analytical workflows and attribution models for performance marketing with an accent on cross-channel data and unit economics. Focus on automating data pipelines using AI agents and optimizing Google Ads performance based on end-to-end funnel visibility.

Location: Must be based in Latin America and have reliable overlap with US business hours

Salary: $4,000–$5,500 per month net

Company

Plurio is an AI agent for media buying teams that automates analysis and optimization for ad spend on Google, TikTok, and other platforms.

What you will do

• Own marketing attribution and measurement models across first/last/multi-touch and LTV-driven logic.
• Perform cross-channel and funnel analysis to diagnose leaks and evaluate unit economics at a business level.
• Analyze paid-channel data, specifically Google Ads, to drive reallocation and optimization decisions.
• Build automated analytical workflows and queries using AI coding agents like Claude Code, Cursor, and Codex.
• Develop accessible dashboards in Power BI, Looker, or Tableau featuring real-time anomaly detection.
• Collaborate with product and engineering teams to integrate attribution logic into the AI agent.

Requirements

• Expert-level SQL for writing complex queries and reasoning about data models.
• Proven experience in marketing analytics, attribution, and Google Ads management.
• Hands-on experience building automated workflows with AI coding agents.
• Proficiency with Git for versioning queries and analysis.
• Professional English proficiency (C1) for interaction with US clients.
• Must be based in Latin America.

Nice to have

• Python for advanced data manipulation.
• Experience with dbt and modern data warehouses like BigQuery or Snowflake.
• Knowledge of GA4, GTM, and server-side tracking.
• Experience with complex LTV models in EdTech, FinTech, or B2C SaaS.

Culture & Benefits

• AI-first culture with premium team access to agentic tooling and shared Cursor workspaces.
• High-impact role where analytical models directly shape the product and client outcomes.
• Remote work arrangement.
• Competitive compensation aligned with senior experience.

Hiring process

• Application review and intro call.
• Technical interview covering SQL, attribution, and AI workflow construction.
• Final culture fit conversation.
• Paid trial period on real tasks.