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2 months ago

Marketing Leader (B2B SaaS)

Work format
onsite
Work type
fulltime
Grade
lead
English
b2
Country
Ireland
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Marketing Leader (B2B SaaS): Drive Notion’s EMEA growth by owning end-to-end systems that turn regional narratives into measurable pipeline and revenue, with an accent on multi-channel demand generation, content/campaign narrative building, and AI-driven workflow acceleration. Focus on leading cross-functional marketing execution across markets, scaling modular toolkits and messaging, and continuously refining performance using funnel insights.

Company

Notion builds a collaborative AI workspace where teams and agents work together in one place.

What you will do

  • Lead and develop a cross-functional EMEA marketing team across digital, demand generation, content strategy, and campaign execution.
  • Own EMEA content and campaign narrative by building messaging houses and modular, deployable content toolkits (BOMs) across channels and markets.
  • Run regional demand generation for self-serve and sales-assist audiences with repeatable programs, clear positioning, and measurement plans tied to pipeline and revenue.
  • Orchestrate market launches and flagship campaigns by translating global narratives into market-ready messaging, toolkits, and channel plans.
  • Enable country and global stakeholders (Country Marketing, Storytelling, Sales, and global Product Marketing) with consistent proof points and talk tracks.
  • Scale with AI by building AI-driven workflows for research, drafting, localization, and asset iteration while maintaining accuracy and relevance.

Requirements

  • 12+ years in B2B marketing, including meaningful ownership of both content/narrative and demand generation in a high-growth or enterprise SaaS environment.
  • Proven people leadership experience building and managing multi-disciplinary marketing teams.
  • Strong narrative and content mastery, including ability to write messaging houses and coach others to build scalable toolkits.
  • Demand generation depth with hands-on experience across paid, email, webinar, and outbound programs, plus strong grasp of funnel metrics and revenue attribution.
  • Business-level proficiency in French or German.
  • AI fluency as an active working practice, including ability to design workflows for the team.

Culture & Benefits

  • Work with AI as a real collaborator to accelerate research, drafting, localization, and iteration.
  • Emphasis on craft, speed, and accountability in building marketing systems that last.
  • Opportunity to scale modular narratives and toolkits across EMEA markets with cross-functional collaboration.
  • Onsite role in Dublin, Ireland.

Hiring process

  • Submit an application via the online form.
  • Interview process to evaluate marketing leadership, narrative/content capability, demand generation execution, and AI workflow experience.

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