Marketing Leader (B2B SaaS)

TL;DR

Marketing Leader (B2B SaaS): Drive Notion’s EMEA growth by owning end-to-end systems that turn regional narratives into measurable pipeline and revenue, with an accent on multi-channel demand generation, content/campaign narrative building, and AI-driven workflow acceleration. Focus on leading cross-functional marketing execution across markets, scaling modular toolkits and messaging, and continuously refining performance using funnel insights.

Company

Notion builds a collaborative AI workspace where teams and agents work together in one place.

What you will do

• Lead and develop a cross-functional EMEA marketing team across digital, demand generation, content strategy, and campaign execution.
• Own EMEA content and campaign narrative by building messaging houses and modular, deployable content toolkits (BOMs) across channels and markets.
• Run regional demand generation for self-serve and sales-assist audiences with repeatable programs, clear positioning, and measurement plans tied to pipeline and revenue.
• Orchestrate market launches and flagship campaigns by translating global narratives into market-ready messaging, toolkits, and channel plans.
• Enable country and global stakeholders (Country Marketing, Storytelling, Sales, and global Product Marketing) with consistent proof points and talk tracks.
• Scale with AI by building AI-driven workflows for research, drafting, localization, and asset iteration while maintaining accuracy and relevance.

Requirements

• 12+ years in B2B marketing, including meaningful ownership of both content/narrative and demand generation in a high-growth or enterprise SaaS environment.
• Proven people leadership experience building and managing multi-disciplinary marketing teams.
• Strong narrative and content mastery, including ability to write messaging houses and coach others to build scalable toolkits.
• Demand generation depth with hands-on experience across paid, email, webinar, and outbound programs, plus strong grasp of funnel metrics and revenue attribution.
• Business-level proficiency in French or German.
• AI fluency as an active working practice, including ability to design workflows for the team.

Culture & Benefits

• Work with AI as a real collaborator to accelerate research, drafting, localization, and iteration.
• Emphasis on craft, speed, and accountability in building marketing systems that last.
• Opportunity to scale modular narratives and toolkits across EMEA markets with cross-functional collaboration.
• Onsite role in Dublin, Ireland.

Hiring process

• Submit an application via the online form.
• Interview process to evaluate marketing leadership, narrative/content capability, demand generation execution, and AI workflow experience.