Founding Brand Designer (SaaS)

TL;DR

Founding Brand Designer (SaaS): Building and shaping the visual identity and brand systems for a B2B SaaS infrastructure company with an accent on visual language, guidelines, and creative assets. Focus on translating company strategy into visual storytelling and establishing design processes from the ground up.

Location: Must be based in New York City (NYC) - 3 days onsite

Company

A fast-growing, venture-backed B2B SaaS company building infrastructure technology for a traditionally conservative, trust-driven industry.

What you will do

• Define and build the company's brand identity system, including logo, typography, color, and visual language.
• Create and maintain brand guidelines to ensure consistency across all touchpoints.
• Design marketing assets for web, social, sales collateral, decks, and campaigns.
• Partner with Marketing, Product, and Leadership to translate strategy into compelling visual storytelling.
• Build and evolve design systems and templates to enable efficient on-brand content execution.
• Contribute to website design and landing page creation for go-to-market initiatives.

Requirements

• Proven experience as a brand/visual designer owning brand identity end-to-end.
• Experience in a startup or fast-scaling environment.
• Strong portfolio demonstrating brand systems, identity work, and marketing design.
• Proficiency in Figma and standard design tooling.
• Excellent communication skills and ability to work cross-functionally.

Nice to have

• B2B SaaS experience.