Creative Director, Brand & Content (SaaS)

TL;DR

Creative Director, Brand & Content (SaaS): Leading the brand and content team to shape visual identity and creative campaigns with an accent on conceptual art direction and strategic storytelling. Focus on managing a team of designers, translating business goals into compelling visuals, and ensuring brand consistency across all digital touchpoints.

Location: New York, New York, United States

Salary: $120,000–$150,000

Company

Smartly is an AI-powered advertising technology company transforming ad experiences for brands and their consumers through a comprehensive advertising platform.

What you will do

• Lead, coach, and develop a team of designers, creating an environment for career growth and high-quality output.
• Develop creative concepts and campaigns that strengthen the brand and engage target audiences.
• Provide clear creative direction and feedback from the initial brief through final execution.
• Partner with Brand, Content, Product Marketing, and Communications to translate business objectives into creative solutions.
• Elevate and maintain the quality, consistency, and effectiveness of the visual identity across all channels.
• Establish and refine creative processes and workflows to enable the team to scale its impact.

Requirements

• Proven experience leading and managing creative teams with direct people management responsibilities.
• Strong background in graphic design, brand design, or visual communication.
• Experience as a conceptual Art Director with a portfolio demonstrating strong campaign thinking.
• Ability to translate strategy, messaging, and business goals into engaging visual storytelling.
• Deep understanding of typography, layout, visual systems, and brand identity.
• Must be based in New York, NY, United States.

Nice to have

• Experience working with consumer-facing brands or B2C marketing.
• Experience in technology, SaaS, or high-growth environments.

Culture & Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, and unlimited sick days.
• Generous healthcare packages and mental health benefits.
• 401K with matching and equity grants for all employees.
• Wellness benefits and learning reimbursement opportunities.
• Volunteer time off days and company donation matching opportunities.