Creative Strategist (Performance Marketing)

TL;DR

Creative Strategist (Performance Marketing): Developing and executing brand campaigns and digital content strategies for the UK market with an accent on performance-driven creative and data-backed iteration. Focus on translating strategic insights into high-performing video assets and managing end-to-end production workflows to drive acquisition efficiency.

Location: Must be based in the United Kingdom (Hybrid/Remote flexibility)

Salary: £55,000 – £85,000 per annum

Company

A leading insurance platform provider expanding its innovative application ecosystem into new markets with a focus on AI integration and operational efficiency.

What you will do

• Develop comprehensive campaign and brand plans, including messaging, style, and content architecture.
• Conduct creative discovery through research of UK market trends and user behavior.
• Translate strategic concepts into actionable digital assets, including video ads and short-form scripts.
• Own production workflows for high-volume performance content.
• Analyze performance data like CTR and CPA to iterate and optimize creative assets.
• Ensure all content aligns with the UK brand voice while maintaining high creative standards.

Requirements

• Must be based in the UK.
• 4–6 years of experience in a hands-on creative strategy role within B2C brands or agencies.
• Strong portfolio demonstrating performance-driven digital video and mobile-first content.
• Expertise in production workflows including scripting, storyboarding, and editing.
• Proven ability to use campaign metrics to scale creative concepts.
• Proficiency with design and video production software.

Culture & Benefits

• High-output, lean team environment with a flat hierarchy.
• Direct collaboration with leadership and end-to-end ownership of brand strategy.
• Focus on speed, execution, and results over titles.
• Competitive compensation package.
• Remote work flexibility across the UK.