Lifecycle Manager (Marketing)

TL;DR

Lifecycle Manager (Marketing): Designing and executing multi-channel campaigns across email, SMS, push, and in-app channels to drive lead conversion and retention with an accent on A/B testing and data-driven segmentation. Focus on optimizing automated trigger-based flows and improving core growth metrics such as CVR, CAC, and LTV.

Location: Hybrid (London, UK)

Company

hirify.global is a healthcare company providing personalized care across weight loss, menopause, hair loss, and TRT to over 1 million members.

What you will do

• Design and execute multi-channel campaigns (email, SMS, push, in-app) to drive lead conversion, reactivation, and long-term retention.
• Build and optimize automated trigger-based flows using customer behavior data to improve engagement and CVR.
• Own the A/B testing process across all channels, from hypothesis development to scaling successful experiments.
• Write high-impact, converting copy tailored to specific audience segments and funnel stages.
• Track and analyze campaign performance using Looker, Metabase, and Mixpanel to identify optimization opportunities.
• Collaborate with marketing managers to translate customer data into precise segmentation strategies and improve ROI.

Requirements

• Experience building in Lifecycle platforms such as Customer.io or similar.
• Proven ability to take full end-to-end ownership of campaigns from brief to build and analysis.
• Strong copywriting skills for crafting converting messaging across different formats.
• Data-informed mindset with the ability to turn experiment results into actionable steps.
• Must be based in London for hybrid work.

Nice to have

• Experience in DTC, healthtech, or consumer startups.
• Familiarity with HTML email builds.

Culture & Benefits

• High level of autonomy to run experiments and shape segmentation strategy.
• Test-and-learn culture that encourages launching quickly and scaling what works.
• Direct ownership of core growth metrics including CVR, CAC, and LTV.
• Opportunity to work at the intersection of marketing, product, data, and clinical teams in a scaling environment.