Director Of Marketing (IoT)

TL;DR

Director of Marketing (IoT): Leading commercial marketing strategy for North America across a multi-brand portfolio with an accent on pipeline growth, brand authority, and GTM alignment. Focus on orchestrating high-impact marketing initiatives, managing regional budgets, and establishing the group as a market leader in enterprise IoT connectivity.

Location: Must be based in the United States (Hybrid role)

Company

A global, award-winning leader in IoT connectivity solutions, managing over 20 million subscriptions across 165 countries with a focus on resilient and secure device management.

What you will do

• Own the primary commercial success metric: total qualified pipeline value generated across all regional brands.
• Develop and execute a coherent regional brand strategy to establish authority in the US market.
• Manage a discretionary regional marketing budget to drive high-impact opportunities and cross-brand initiatives.
• Provide strategic direction and dotted-line leadership to marketing managers across the portfolio.
• Align marketing activities with sales leadership to ensure commercial outcomes and clear attribution.
• Translate competitive intelligence into actionable positioning and messaging for the group.

Requirements

• 10+ years of senior marketing leadership experience in enterprise B2B technology, connectivity, telecom, IoT, or SaaS.
• Proven track record of driving pipeline and revenue growth with clear commercial accountability.
• Experience operating across multiple brands or business units simultaneously.
• Strong ability to lead through influence in a matrixed organization.
• Established network and credibility in the US enterprise technology or connectivity market.
• English: C1+ proficiency required.

Nice to have

• Experience with AI-driven buyer discovery and LLM-mediated marketing.
• Background in PE-backed environments.

Culture & Benefits

• Hybrid working approach balancing office collaboration with home flexibility.
• Entrepreneurial environment where bold ideas are celebrated.
• Comprehensive training and ongoing professional development support.
• Commitment to diversity, equity, and inclusion.

Hiring process

• Tele Interview with the Talent team.
• 1st Interview with the hiring manager.
• 2nd Stage interview with leadership.