Growth Marketing Analyst - CRM & Automation (B2B)

TL;DR

Growth Marketing Analyst - CRM & Automation (B2B) (CRM): Owning the B2B CRM engine, including campaign planning, lifecycle automation, and lead scoring frameworks with an accent on demand generation and scalability. Focus on optimizing automated lifecycle programs, designing high-performing CRM communications, and leveraging AI tools for efficiency.

Location: Must be based in Brazil (Remote)

Company

A global corporate wellness platform that connects employees to fitness, mindfulness, therapy, and nutrition services through a single subscription.

What you will do

• Lead the B2B CRM campaign calendar, managing ideation, prioritization, and execution of lifecycle initiatives.
• Design and optimize automated programs for awareness, consideration, conversion, and lead nurturing.
• Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions.
• Create end-to-end CRM communications, including messaging strategy, email copywriting, and template design.
• Coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy.
• Monitor CRM metrics via reports and spreadsheets to translate data into actionable insights.

Requirements

• Experience in CRM, lifecycle marketing, growth marketing, or marketing automation within B2B environments.
• Deep hands-on experience with RD Station (mandatory).
• Solid Google Analytics experience (mandatory).
• Proven experience designing automation logic, lead scoring models, and customer segmentation.
• Fluent English proficiency for collaboration with global stakeholders (specifically the Italy market).
• Must be based in Brazil.

Nice to have

• Knowledge of Pipedrive.
• Experience using AI tools (Claude, ChatGPT, Gemini) for strategic planning, copy refinement, and analysis.

Culture & Benefits

• Free Gold+ hirify.global membership for the employee and up to three family members.
• Wellz emotional wellbeing program providing 52 individual therapy sessions per year.
• Comprehensive health, dental, and life insurance.
• Flexible First work model with home office reimbursement.
• Paid parental leave and flexible scheduling aligned with team needs and time zones.
• Paid time off including birthday holiday and additional days based on tenure.